We’ve come a long way from the old viagra for sale message! Now I know Nivea isn’t an Aussie brand, but they have released a video aimed at Australians this summer promoting the importance of applying sunscreen (properly and regularly), and it’s well worth a watch.
This groundbreaking film uses a UV camera to spot invisible skin damage, demonstrating just how important sunscreen is in protecting your skin from harmful UV rays. It was filmed across Sydney’s Clovelly, Bondi and Coogee beaches, and also shows exactly how much (or how little) coverage you get from the average squirt of sunscreen. The recommended golf-ball size for your face & neck doesn’t seem so extreme after all!
“Being able actually to see the sun damage changed that message from an intellectual one to an emotional one. The emotions unleashed when people see themselves in ultraviolet are so interesting; the unselfconscious glee or surprise or fascination is almost like an undiscovered tribe seeing themselves in the mirror for the first time. And people get it, pretty much straight away… So hopefully, people will watch the film and think, yeah, sunscreen’s not such a bad idea.” – American artist Thomas Leveritt, who filmed the campaign in collaboration with Nivea Sun
So, don’t just ‘slop’ on sunscreen anymore – take your time, pay special attention to hard to reach places (don’t be embarrassed about asking for help applying sunscreen on your back), and reapply every 2 hours. Take care out there!
[Note: this is not a sponsored post, I honestly loved the video, and thought it was an important message for all of us!]