In the never-ending Sydney vs Melbourne argument, Melbourne has just gained a MASSIVE point! If you’re a local at Southern Cross Station in Melbourne, you might have noticed a fun new state-of-the-art vending machine housing Aussie brand ulta3. Yes, you read that right. A COSMETICS VENDING MACHINE!
Situated on platform 9/10, the vibrantly coloured ulta3 vending machine gives rail commuters convenient access to a range of lipsticks, nail polishes, eye liners, mascara, bronzer and powders, all priced between $2 and $10. It conveniently includes PayPass functionality alongside traditional credit card, coin and note payments. The machine also has an Instagram giveaway attached to it – simply snap a photo with the vending machine & tag #invendtion for your chance to win some ulta3 goodies. Now that is clever marketing (and something I will totally be doing when I find one in Sydney!).
“The new ulta3 vending machine is a ‘self-serve’ sales channel that’s unlike anything available in the Australian beauty retail market”, said Caitlin Keaney, ulta3 Brand Manager. “Through this installation, we’ve recommended the top ulta3 products that you can buy on the spot, ensuring you always look your best, wherever you are”.
The revolutionary ulta3 beauty machine will be rolling out across Australia in other prominent locations including universities and popular shopping destinations. Keep your eyes peeled!