You can’t help but be impressed with Aussie brand Crop. They first appeared in 2014 with the launch of a carefully curated skincare range, found on Coles shelves across the country. It was obvious they had done their research, focusing on affordable essentials and making them accessible to both men and women (my fiancé still loves their moisturiser!). Then in July 2015 they scored another win, releasing the Crop cosmetics line that was on-trend and yet classic at the same time. I was lucky enough to receive the full range, and have been busy trialling them all to find the hits & misses from this ambitious little brand.
It all starts with the Natural Face Primer*. The creamy, antioxidant rich formula dries to a matte finish, nourishing the skin and minimising pores, providing a smooth base for flawless makeup application. It protects the skin underneath, making it perfect for all skin types. It does have a slightly musty smell, which can be slightly distracting, but not necessarily a dealbreaker – because as a primer, it’s pretty spot on!
Less impressive however were the Natural Liquid Foundation* and Natural Concealer Pencil*. The foundation coverage was good, but streaky, with a chalky texture. And the concept of a concealer pencil appealed to me, especially one enriched with essential oils, but it simply isn’t practical. It doesn’t blend easily and is quite flaky once applied to the skin.
I’m not huge on heavy coverage, so the Natural Mineral Loose Powder* is a perfect fit for me. It works to either set liquid foundation, providing staying power and a matte finish, or to balance redness and provide light coverage for days when you don’t feel like ‘putting your face on’. And unlike some loose powders, the packaging for these actually works. A quick tap upside down will give you the right amount, instead of pouring powder everywhere (this isn’t just me, right?). I didn’t have as much luck with the Natural Mineral Pressed Powder*, which started out well – but after a few weeks, the compact seemed to ‘set’. My brush didn’t pick up powder anymore, which was disappointing because it was looking like a good alternative to my trusty Australis pressed powder for a moment there!
The Mineral Kabuki Brush* is a the perfect addition to the Crop cosmetics range. Keep it closed for easy powder application, or fold it out to contour with bronzer or blush. The magnetic closure is clever and the bristles are super soft. This is a must-have for any makeup bag.
I adore the look & flexibility of the Crop cosmetics quads. They all feature the signature Crop symbol, plus four gorgeous shades. The Natural Mineral Pressed Bronzer* and Highlighter* feature multi-tonal shades that can be used individually or blended together to create the perfect contour, no matter your skin type. The Blush* delivers warmth and depth, while the Eyeshadow* helps master the perfect smokey eye with four nutrient-rich, blendable shades. These are all enriched with the soothing, anti-inflammatory properties of zinc oxides and the natural UV protection of titanium dioxides, making them suitable for even the most sensitive of skin types.
However, all of their pressed powders seem to suffer from the same problem – a lack of pigmentation, and sealing over after a handful of uses. And the highlighter isn’t necessarily luminous. It’s four pale shades that work with the bronzer to appear illuminating, which isn’t quite the same.
The eye products are some of my favourites in the Crop cosmetics line. The Natural Eyebrow Pencil* is creamy and pigmented, with a waterproof formula and the hydrating properties of vitamin E, C and jojoba oil. It has definite staying power, and blends easily. It comes with a shaping comb to help prep brows before the pencil is applied, which is a handy addition and works wonders. And the high-impact Natural Eyeliner Pencil* is just as remarkable, especially for my super sensitive eye area. I actually forget that I’m wearing this once I put it on! The waterproof formula means that it won’t run, but it does fade after a few hours, so you’ll need to reapply if you’re wearing it for a longer period.
The major miss for me was the Natural Volumising Mascara*, which looks great, but delivers zero punches. It’s neither volumising or lengthening, and does nothing for my lashes. It takes far too many swipes to actually get any mascara onto my lashes, by then I’m bored and reaching for another option.
Hydration and high colour pay-off are the most important things I look for in a lipstick, and the Crop Natural Lipstick* delivers both of these in a confident, unassuming little package. The gentle, non-drying formula glides on easily, and stays in place for hours. It’s currently available in 2 shades, Spice and Plum, both of which work for any skin tone or social situation. Definitely my pick over the Natural Tinted Lip Balm*, which is more pencil than balm. It applies like a dream, but slowly settles into any fine lines. For such a creamy balm, the formula becomes flaky far too quickly.
The Crop cosmetics range is comprehensive, but they still have some work to do. But for a brand that focuses on natural, cruelty-free products, with no talc, parabens, sulphates, mineral oil, synthetics or petrochemicals, they’re off to a great start and I hope they continue with the same ambitious, confident attitude!
Which would be your pick from the Crop cosmetics line?